Author Archives: Lauren Nicholson

5 June 2015 - 11:29 am The Sheffield Crowd and Talking to Customers

Remember the Date is an online greetings card company that initially started out as a date remembering service whereby users could create all their greetings cards in advance and then Remember the Date would send their cards out as and when required. This ensured that users would never forget to send a card again. Since launch, the business has pivoted several times, first by enabling customers to add a video message to their card and then by stocking the cards in various shops across Sheffield. The later change in how we run our business has proved successful with several other stores now poised to become stockists.

Continue reading “The Sheffield Crowd and Talking to Customers” »

16 July 2014 - 10:54 am Money, money, money

Like most of us, start-ups always need more money. Whether that’s to invest back into the business to build its internal structures or to create brand awareness through advertising and marketing, start-ups tend to have a tough time making enough money to finance these ventures. So what’s out there for new companies? I went to two interesting workshops hosted by USE last week to find out a bit more of what was on offer to the fledgling start-ups of this world. Continue reading “Money, money, money” »

10 July 2014 - 12:54 pm Why summer is the best time to start a business

The exams are over and you’ve had about a month to recover and rediscover the life you left behind about March time. So what are you doing with your new found freedom? Like most of you, I tended to spend my summers either working or traveling, but my best summer was after graduation when I decided I wanted to take the plunge and start my own business. Even if you’ll be going back in September or have the prestigious “Grad scheme” job waiting for you, the time between now and the end of September is great time to dabble in the world of entrepreneurship and test out a few ideas. You never know, you might get fully sucked in and have a fully-functioning business by the end of it. Continue reading “Why summer is the best time to start a business” »

  • About the author

    Lauren Nicholson

    Hi I'm Lauren and I'm a recent Economics graduate. After graduation and a lot of soul searching, I decided to steer clear of the bright lights of the City and set up on my own and now run my own online video greetings card business and have even won the Commercial Concept prize at last year's Enterprise Awards. I'll be blogging about my experiences of going from idea to start-up and everything in between as well as chat about the fun I've had setting the business up and the people I've met and also the things you really need to know when setting up a business. @rememberthedate