Author Archives: Samantha Deakin

12 September 2014 - 6:52 am And the winner is…

Drum roll please! This is it, the moment we’ve all been waiting for. It’s the winners of our annual Enterprising Ideas Competition. Hurrah! What excitement! For those of you who read my previous post and have memorised all the finalists and are hanging on with bated breath to find out who walked away with £5000 cash, this post is for you. Continue reading “And the winner is…” »

10 September 2014 - 11:33 am 2 categories, 10 finalists, 2 winners. Who will they be?

You may remember a little Enterprising Ideas Competition we run every year and this year was no exception. Students and alumni (up to five years from graduation) are invited to submit their startup concept or business for the chance to win cash prizes. Big cash prizes! It’s pretty exciting.

This year, we have two categories: Concept; and Startup. The winner of the Concept category will walk away with £1000 cash, whereas the winner of the Startup category will get £5000. This is all incredibly nail-biting stuff. But who’s in the running? Continue reading “2 categories, 10 finalists, 2 winners. Who will they be?” »

6 September 2014 - 11:44 am PRESS RELEASE: University of Sheffield creates Entrepreneurs Pub for city-wide festival


  • Day long schedule of activity for startups and entrepreneurs
  • The social arm to the MADE Entrepreneurs Festival
  • Wednesday 24th September, 12pm til Late
  • More information and booking:

Continue reading “PRESS RELEASE: University of Sheffield creates Entrepreneurs Pub for city-wide festival” »

31 August 2014 - 10:53 am Sheffield is Startup City of the Month!

No really, this isn’t something I’ve just made up because I want it to be true. Online self-starter society and platform, Startacus, has named Sheffield ‘Startup City of the Month’ for September and they’re looking for content contributions from movers, shakers, meetup and event organisers, entrepreneurs, founders and entrepreneurial policy makers in Sheffield. What a great opportunity for us to show the world why they should be starting up in Sheffield! Continue reading “Sheffield is Startup City of the Month!” »

3 July 2014 - 1:08 pm IndieGoGo Crowdfunding Masterclass SHEFFIELD: Live blog

It’s an event-filled week this week and mostly around funding. Yesterday, we had Rui Trindade from Tammino and Jose Dias from Arturai talking to us about Raising Capital and Going Global. This evening we have IndieGoGo coming to do a Crowdfunding Masterclass. We sold out pretty quickly for these, so if you weren’t able to get a ticket, we wanted to make sure you could follow along some of the action online. So this will be the Live Blog (of sorts). We’ll be updating it through the evening and you can also follow along on Twitter with the #GoBritain1M Continue reading “IndieGoGo Crowdfunding Masterclass SHEFFIELD: Live blog” »

2 July 2014 - 1:54 pm Raising Capital and Going Global: Live Blog

Hey people! We have a great event planned for tonight. Still a few tickets left, but if you’re not in Sheffield and want to keep up with the action, then bookmark this page! We’ll be updating it during the event with goings on and key quotes from the speakers. Be back for 5pm. Continue reading “Raising Capital and Going Global: Live Blog” »

27 June 2014 - 10:58 am “I have an idea for a business… can you help?”

One of the wonderful things about working at USE is the amazing students and graduates who come into the zone with their idea and a determination to make it happen. The fact that we get to play a small part in supporting the flourishing of businesses, societies and projects makes coming to work the good deed of the day for all the staff here at the zone. But what actually happens after you take that first step through the sliding doors? Who will be the first person you speak to? What will happen to your idea after you’ve said it out loud and what will happen next?

Continue reading ““I have an idea for a business… can you help?”” »

12 April 2014 - 10:49 am Why bother finding a co-founder?

So, you’ve got an idea. You’re committed to making it happen. You’ve been researching and researching from your desk for months and months all on your own and have come up with what you think is the perfect solution to the problem you’re trying to solve. No sane person would look for more people now to share the glory once all the hard work’s done and you’re ready to make your millions, would they? It would make more sense to just buy in the skills when you need them… freelance web designer, commission-based salesmen, external PR company. Right? Am I right?  Continue reading “Why bother finding a co-founder?” »

8 April 2014 - 10:09 am Nurturing entrepreneurship in Sheffield

The past 18 months have been pretty exciting times for the startup scene here in Sheffield. In that time, I came to learn about Startup Weekends and become part of the worldwide community that is UpGlobal. USE and epiGenesys have now run four Startup Weekends collaboratively, engaging entrepreneurs in Sheffield, Manchester, Newcastle and even Thessaloniki in Greece! These events are fun, they provide an amazing platform for people to come together and work collaboratively on cool ideas for a weekend. But what I hadn’t originally accounted for was the community that would start to grow from Startup WeekendContinue reading “Nurturing entrepreneurship in Sheffield” »

11 March 2014 - 2:05 pm Vacancy Details – Part-time Marketing Intern

Think you have what it takes to be my marketing intern next year? Well, if you’re a current student and will still be a current student in 2014-15, you can apply and find out! This is a very varied role with lots of scope to improve skills and gain experience. Just ask previous (and current) marketing interns Sophie and Rob.

Send me a cover letter and CV to apply, but make sure you read the job description below very carefully. Attention to detail is a pretty important characteristic… Continue reading “Vacancy Details – Part-time Marketing Intern” »

  • About the author

    Samantha Deakin

    1:1 coach and mentor for tech and high growth potential companies in the early stages, supporting them from concept through prototype, through to investment and beyond.