Look-in-the-Bag is a company that aspires to create fashion accessories that are stylish, witty, functional and fun. Look-in-the-Bag sells gift packs of fashion accessories. Each gift pack is designed around a theme that we refer to as a ‘Look’. Each one comprises a scarf and matching piece of jewellery sold in a bag designed to complement the ‘Look’. Not only is the bag another stylish accessory, it also acts as packaging.
The Co-founder of Look-in-the-Bag, Andrew Madden, received office space, start-up funding worth £250 and advice on marketing and websites from USE.