Founder Brunch: PHROOTI, not fruit tea
Founder Brunch is BACK! After our summer hiatus, we’re back in the game with a schedule of awesome founders sharing their startup journeys and helping you avoid some of the pitfalls that they did along the way.
First up, we have Jerome Jacob from PHROOTI – originally conceived as a tastier alternative to fruit tea, Jerome’s Lean Startup approach to business and taking on board customer feedback has seen him pivot PHROOTI several times. Jerome’s perseverance and persistence helped him raise Angel investment and has led to him launching PHROOTI Water: a refreshingly fruity, naturally low-sugar drink that has no added sugar or sweeteners and uses real crushed fruit, rather than just juices like their competitors.
Jerome has taken his product through several rounds of manufacturing, has become a supplier to large retailers and has now had their entire range of products certified by Sugarwise: the world’s first independent sugar-claim verification organisation. Along the way, Jerome realised a social mission of PHROOTI – to help reduce the nation’s sugar consumption while also helping with conservation projects by donating 10% of the business’ profits to partner charity: Plantlife.
PHROOTI’s next social goal is to have adopted their first acre of Wildflower Meadows at Deepdale in the Peak District by the end of 2017.
Hear about all this and more at the next Founder Brunch. Come armed and ready with your questions!
10:00am – coffee and mingling (and muffins!)
10:30(ish) – conversation and Q&A
11:45ish – more coffee if there’s any left!
12pm – close
Feel free to bring your laptop and use our coworking space for the rest of the day, free of charge!
- Evolve – University of Sheffield Enterprise
- Evolve Coworking Space
- 210 Portobello Sheffield, Sheffield S1 4AE United Kingdom+ Google Map